Netflix has killed Blockbusters again.
The sitcom, about the last Blockbuster store in the world and the employees trying to find new ways to keep it going while dealing with secret crushes and the like, has been canceled after one season. The irony is that the rise of streaming services is one of the main reasons why the home video rental market is no more.
Deadline reports that the series never cracked the top 10 on Netflix’s weekly charts, even though it was already up against it since the chart is measured by number of sets, and with episodes of the comedy roughly half the length of its drama/dramedy counterparts, it needs twice as many watching to get on the chart.
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Brooklyn Nine-NineMelissa Fumero and MCU’s Randall Park led the series. At the time of writing, none of them have acknowledged the news of the cancellation of the show. Showrunner Vanessa Ramos has also not published anything about the ax yet.
Still, the actual last standing Blockbuster store (in Bend, Oregon) is still going strong, and is a popular tourist destination for movie fans.
Netflix has canceled quite a few projects recently, including The bastard son and the devil himself and Warrior nun just the last few weeks. The latter had very high critic and audience scores on aggregate sites, but still didn’t achieve the ratings that Netflix wanted. Fans have begun petitioning the streaming giant to reverse the decision.
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In addition to making unpopular cancellation decisions this year, the streaming giant also introduced the controversial ad-supported tier option. Netflix claimed the strategy allows for “a plan for every fan”.
Blockbusters season one is now streaming on Netflix.