Data.ai: Mobile gaming begins to decline after pandemic peak

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Data.ai (the analytics group formerly known as App Annie) this week released a new report on the successes of mobile gaming in 2022. According to the report, mobile gaming is starting to slow down a bit after the pandemic boom, but appears to be hitting a high water mark . It also highlighted some games that have defied the downward trend.

In the report, Data.ai specifies that even if the mobile market is declining, it still has better figures in 2022 than it did before the pandemic. For example, worldwide spending on games in February 2020 was $5.24 billion. The same number in September 2022 was $6.5 billion. While the latter figure is a big drop from the high of $7.73 billion in July 2021, it is still greater than pre-pandemic spending.

In addition to the above, Data.ai’s report suggests that more new games are making money faster, but their data is from 2020 and 2021. 25 new games made in 2021 hit the top 100 by consumer spending, as opposed to 19 in 2020. The report does not include data from 2022, or shows whether it will be more comparable to 2021 or 2020.

Which mobile games succeed

iOS games have had a tough time making money since Apple’s privacy changes – their revenue is still down. Despite this general downturn, some games are bucking the trend. According to the report, games like Merge Mansion are doing well thanks to effective marketing and in-game narrative hooks.

Games tied to larger game franchises also seem to do well anyway. These include Apex Legends Mobile and Diablo Immortal. Genshin Impact, which is also available on other platforms, has a strong narrative and high marketing budget, also thrives. Another market that remains buoyant is mobile casino gaming, which data.ai recently reported was rapidly growing in popularity.

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