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Genshin Impact, the first mobile title from MiHoYo, has reached a new consumption record. In its first two years on the market, mobile gamers have spent $3.7 billion on the action-adventure title.
According to Sensor Tower data, Genshin Impact ranked third in mobile consumption since its release two years ago. The title trails only Honor of Kings and PUBG Mobile (including spending on its Chinese counterpart, Peacekeeper Elite). In the same two-year period, Honor of Kings earned $5.5 billion while PUBG Mobile earned $4.9 billion.
As a result, Genshin Impact is the most successful IP launch on mobile since Honor of Kings. While the title earned slightly less in year two ($1.7 billion) compared to year one ($2 billion), it generally defies market trends. As global mobile gaming spending fell in Q1 and Q2, Genshin Impact’s revenue increased by 16 percent and 28 percent, respectively.
Sensor Tower points out that Genshin Impact is the most successful game using gacha monetization. It has earned more than not. 2 and No. 3 games together in the same period. In part, this is because Genshin Impact managed to build a loyal player base in some of the most lucrative markets globally. The top three markets by spending for the title were China (33 percent), Japan (24 percent) and the United States (17 percent).
Genshin Impact’s spend per platform is relatively even between the App Store and Google Play globally. In China, the App Store accounted for 68 percent of the costs. However, Sensor Tower does not track spending on third-party Android stores popular in China.
Genshin Impact is one of a growing number of Chinese-developed titles that are succeeding outside their home market. The title’s cross-play between mobile and PC and its regular content updates that deliver popular new characters have made the title a trendsetter in the industry.
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