How to say thank you for supporting my small business

How to say thank you for supporting my small business

Your small business would not be where it is today without your valued customers. The holidays and the new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.



Why is it important to thank loyal customers?

Thanking customers can be an easy way to foster business loyalty. If you show your appreciation in a tangible way, customers may be more likely to continue to buy from your business and interact with your content or initiatives.

thank you for supporting my small business

Top examples of small business thank you notes to customers

If you want to build customer loyalty and show your appreciation to your customers, the following ideas can help. Some may work specifically for long-term customers, while others may appeal to both new and returning customers. Here are some ideas and templates to get you started.

1. Thank you for supporting my small business

Expressing gratitude doesn’t have to be rocket science. A proven way to share warm greetings with your customers is to thank them for their support after each purchase. You can send a thank you email or include a small note with their order.

As a small business, every order means so much to us. From the bottom of our hearts, thank you for supporting our operations and shopping small this holiday season.

2. We appreciate you, valued customer

Thank you notes can also go deeper for those who have done repeat business with you. Send special notes or emails that aren’t tied to a specific sale to make your business stand out.

Just wanted to drop a quick note to say we appreciate your business. Regardless of when you last shopped with us, we wouldn’t be where we are today without your support!

3. Thank a loyal customer

Thank you letters to valued customers can be even more special if they are handwritten. You can send handwritten note cards during the holidays or just send them during a slow period for your business.

As one of our most loyal customers, you are a big part of the reason our business is where it is today. So we wanted to share a special one [promotion/update] with you! [Promotion details]

4. Customer Brands

Customer badges can include physical buttons or even digital stickers. They can include titles like “valued customer” or “brand ambassador” to thank your most loyal supporters for their continued patronage.

We wouldn’t be where we are without you – proudly display this brand as one of our best customers!

5. Get a discount on your next purchase

Sincere appreciation is great, but offering real value to your best customers is also beneficial. Consider thanking them by sending out a discount code or coupon they can use on a future order.

We are so grateful for all your continued business over the years! As a token of our appreciation, enjoy this discount code for [percent] discount on your next purchase!

6. Thank you Goodies with purchase

You can also express your appreciation by including a small token with your order. This can work either in person or online; just include a short note to explain.

Thanks for shopping small this holiday season! Enjoy this extra gift to us as a token of our appreciation.

7. Rehearsals during special events

Businesses with a brick-and-mortar location can invite loyal customers in for a special shopping experience that also includes free samples. This can encourage future purchases while expressing your thanks.

As one of our most loyal customers, we wanted you to be the first to know: We’re holding a special event [date/time]. Visit us to enjoy free samples of [product] and mingle with others [company name] customers!

8. Social media posts and giveaways

Social media can be the perfect place to express yourself thanks to a wide customer base. Consider offering a giveaway along with your heartfelt thank you note.

Wow! 100,000 followers. To share our appreciation for each and every one of you who follow our content, here is a giveaway for [giveaway details].

9. Thank you stickers

Small decorations such as stickers are inexpensive. But they add just enough of a special touch that your customers are likely to remember the experience.

We’re stuck on you! Just wanted to say thank you for supporting our small business this holiday season!

10. Private sales or hours

If you want to create a truly positive experience that makes your best customers feel valued, consider offering special hours just for them. Send out an email to your best customers and invite them to a private sale or loyal customer opening hours.

We invite all our best customers to a special shopping event! [Hours/details] Enjoy exclusive offers and a unique shopping experience as a thank you for your continued patronage.

What to include in a customer review social media post

Company messages on social media often get lost in the shuffle. To make your heartfelt thank you stand out to your followers, include the following elements:

  • Real feelings: Give them a behind-the-scenes look at how much you appreciate their support. Bring photos or videos and a message from the heart.
  • The impact of their support: What have you been able to achieve because of their support? If it was your best sales year, or you were able to hire or move to a bigger location because of their support, explain how their patronage made these moves possible.
  • Value: If possible, add a discount code, giveaway or other form of giving back to your post. Not only does this encourage interaction, but it also provides the benefit they’ve shown by supporting you over the years.
  • Personal responses: After you post your first messages, you may receive comments or interactions from those who follow you. Show your appreciation to each one by responding personally.

Does customer appreciation improve customer retention?

Building business loyalty involves many elements, from creating a positive experience to interacting with customers on an ongoing basis. Customer value can certainly help, by personalizing the relationship and making customers feel valued and appreciated.

Should small businesses thank customers all year round?

Yes, companies can thank their best customers and incentivize future purchases at any point in the relationship. After the first purchase, send an email thank you. Give a handwritten note of thanks during the holidays. When they sign up for a loyalty program, go the extra mile with free gifts or incentives.

Image: Envato Elements


More in: Examples of business messages, operational messages, small business Saturday


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