How to Start a Blue Moon Estate Sales Franchise in 2023



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Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. The need for an estate sale usually comes during a particularly stressful point in a person’s life. A person can move, downsize or manage a loved one’s assets. The brand’s ultimate goal is to effectively minimize this stress and maximize results.

Helping people is what motivates Blue Moon Estate Sales and the brand prides itself on providing excellent service to its customers and clients alike. Real estate sales are a big undertaking, and this franchisor has it down to a science. The foundation it has built supports a reliable, reproducible business model that has been proven to result in good sales, loyal customers and successful franchisees.

A Blue Moon Estate Sales franchise offers a tremendous opportunity in a growing, in-demand industry. In 2021, 6.5 million existing homes were sold in the US. For years, property sales have been driven by small, unregulated companies with mixed results. Blue Moon Estate Sales experts train franchisees extensively on the ins and outs of successful marketing, acquiring new business opportunities and executing sales. With millions of baby boomers in need of estate settlement services, this franchise opportunity offers potential franchisees the most opportune time to begin a career in this industry.

Today, families are much smaller, but own much more stuff – often more than can reasonably be passed down to their loved ones. By benefiting from Blue Moon’s complete marketing support, comprehensive training and reliable strategies, franchise owners can expect a high return on investment within one to two years – as well as a steady increase in returns annually. Very few companies exist in this franchise segment and Blue Moon was the first to focus exclusively on real estate sales.

Blue Moon continues to stand out, offering franchisee candidates all of the following.

  • A low start-up cost with more value for money.
  • Large, protected territories.
  • Minimal inventory.
  • A low investment.
  • Brand safety and recognition.
  • A loyal following of return customers.
  • An extensive online presence.
  • A friendly, supportive staff.
  • A proprietary digital platform.

Blue Moon’s highly scalable, home-based business model requires minimal space to store supplies and provides significant benefits, including the following.

  • Home based business.
  • Flexible working hours.
  • No claims.
  • A loyal customer base with direct payment.
  • Effective, multi-channel marketing.
  • A proven sales management process.
  • A proven process for customer intake.

Blue Moon believes in going into business for yourself, but never alone. With this franchisor you will receive the following.

  • Comprehensive, hands-on training.
  • Ongoing educational resources.
  • Maintenance of the franchisee’s website.
  • Specialized support from a team of experts.
  • 24/7 access to a private community of peers.
  • Sister brand network and referral opportunities.
  • Annual conferences.
  • National accounts.

Related: Downsizing, death, divorce and debt are the 4 ‘D’s’ in this estate sale Franchise

How Much Does a Blue Moon Estate Sales Franchise Cost?

To open a Blue Moon Estate Sales franchise, here are the financial requirements, cash required and ongoing franchise fees associated with business ownership.

Initial franchise fee: $19,500 to $52,000.

Initial investment: $40,950 to $85,525.

Net worth requirement: $100,000.

Cash Requirement: $50,000.

Royalty fee: 5% / 7.5%.

Advertising service fee: 1%.

Contract period: 10 years.

The Blue Moon Estate Sales franchise does not offer in-house financing for candidates, but maintains relationships with several third-party financing sources that offer financing to cover the franchise fee, start-up costs, equipment, inventory, accounts receivable and payroll. For the most recent information, please refer to Section 7 of the Blue Moon Estate Sales FDD for explanatory notes and additional franchise information.

Related: Help seniors transition to a new life

Support and training is provided by the Blue Moon Estate Sales franchise

The Blue Moon Estate Sales franchise includes a team of highly experienced professionals who work to support each Blue Moon franchisee across the country. The two-week training program covers all subject areas in the industry. The brand teaches proper marketing techniques, merchandising, setup and event planning from its comprehensive front and back marketing platform, as well as product evaluation and identification processes, pricing strategies and more.

Blue Moon constantly invests in online marketing platforms that lead to potential customers for each franchise owner. It also connects franchisees to an innovative sales platform that integrates social media, email, rewards and sales data marketing – all in one place.

The brand’s support team handles franchise development marketing to recruit new owners, corporate level marketing to increase brand awareness and credibility nationwide, and marketing for current owners to increase brand awareness and business success at the local level. Franchisees can rely on the marketing team for both training and resources to communicate effectively to consumers, clients, referral partners and other community members. The marketing team is responsible for organic and paid efforts including but not limited to: Website development, search engine optimization, advertising and analytics, graphic design, social media, copywriting, print materials, radio, podcasts and video development.

How can you find out more about the Blue Moon Estate Sales franchise?

Running an estate sale is fast paced, fun and a lot of work. Blue Moon is looking for candidates who are energetic and ready to succeed. Whether it’s through a love of history, resale, collectables, antiques, art or vintage items, a passion for this business is key. It is also important to remember that Blue Moon’s clients often experience stress that comes with major changes in their lives.

With this in mind, the brand’s ideal candidate has the following characteristics.

  • Exceptional ethics.
  • High energy and drive.
  • Strong communication skills.
  • Respect and compassion for others.
  • A willingness to follow a proven system.
  • A passion for the industry.
  • A business mindset.

Each Blue Moon Estate Sales location is home-based, and franchisees can set their own hours. With no physical requirements, there are no mandatory hours of operation that will hold anyone back in a retail environment. Instead of a storefront, Blue Moon’s sales take place in customers’ homes, requiring only minimal space for supplies.

Blue Moon Estate Sales is one of the few franchises that hits all the right chords with people who want to make a good living while making a difference in the lives of others. If you don’t mind getting a little dirty, work some weekends and serve your community, you might be just what the company is looking for.

To request more franchise information about franchise ownership, please visit the Blue Moon Estate Sales brand page here at Contractor.

Are you considering franchise ownership? Get started now and take our quiz to find the personalized list of franchisees that match your lifestyle, interests and budget.

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