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We are in the last month of 2022 and not only are we entering a new year, but we are entering a recession that is hurting real estate sales across the country. As many other writers and I have discussed in previous articles, virtual tours help real estate agents sell more properties, but that is not up for debate.
But we’ve found a nice little hack you can do with your real estate content to get free exposure and more eyes on your listings to get more sales. It’s all through a process called “geotagging”.
Never heard of this term before? Do not worry; let’s learn about how to implement it in your content.
What is geotagging?
Geotagging is a technical search engine optimization term used to rank local content higher on search engines through the exact coordinates of a property listing and type of property. Many business owners implement this strategy to get them to rank higher on local searches; let’s go through an example.
John Smith owns a bakery in Philadelphia, and while he has a great virtual tour, video and photos, he’s looking for that extra edge against his competition. He finds the process of geotagging, goes to a free site like geoimgr.com, finds the coordinates (longitude and latitude) of Philadelphia, adds it to Geo Imgr and then adds in his niche keyword phrase for what people are searching for his type of business, for for example “bakeries near me” or “bakeries in Philadelphia”.
So you’re essentially telling Google what you’re doing “niches” in the area’s coordinates, so Google positions you as such because you’ve organized your content and labeled it as such; It’s an excellent way to get higher rankings on local searches. In 2023 you need to think outside the box – this is a good example of doing just that.
Related: How real estate investors can prepare for 2023 in 4 easy steps
How does this apply to property listings?
What do physical businesses and real estate listings have in common? They are both pieces of real estate, so this process works just as well with real estate listings as it does with small businesses like John Smith’s Bakery.
No one does this as a real estate agent. They are only focused on having great content, even though they are essential to getting to the next level; they must also geotag all their photos and videos! This is what hotshot real estate agents do to increase the exposure of their listings.
So how do I optimize my content as a real estate agent?
It’s easier than you think, so don’t overthink it! Here’s a quick step-by-step guide on how to geotag your real estate content.
- Go to Geoimgr.com
- Take your current listing content (photos, videos, renderings, 360 tours) and connect them to the groomer.
- Google your location coordinates, e.g. Philadelphia’s coordinates are (39.9526° N and 75.1652° W).
- Enter the coordinates in Geoimgr.
- Enter your property type in Geoimgr “single-family home in Rittenhouse (insert your neighborhood)” or “multi-family home in South Philadelphia.”
- Press the “EXIF Tag” button and you have optimized the content of your property listing!
Related: How is virtual reality impacting real estate?
Where do I post my optimized content once I have it?
As you normally would, you’ll post to the multiple listing service, which posts to all the big listings like Zillow, Realtor, Loopnet, Redfin, etc. Since most people search on Google anyway, Google will still give you the benefits of geotagging . The best thing about using geoimgr is that you can upgrade your account to get more content optimized for more listings as you become more successful over time.
Don’t have time? Fortunately, this process takes less than 10-15 minutes to complete. Learn how to do this process first, then pass it on to one of your teammates or interns to geotag your content for the foreseeable future.
Virtual tours are the best marketing tool for your listing, but geotagging is the secret sauce that allows your listing to sell faster and for more money.
Use this strategy to kick-start 2023 and find success in your real estate endeavors.