LadBaby are reworking the iconic Band Aid song Do They Know It’s Christmas in a bid to land their fifth Christmas number one in a row.
It is the first time the charity hit – written by Bob Geldof and Midge Ure in 1984 – has been released into the hands of other artists.
Social media star Mark Hoyle and his wife Roxanne (LadBaby Mum) announced their bid to top the charts alongside MoneySavingExperts Martin Lewis who will also be performing on the pitch.
Grammy-winning singer-songwriter Amy Wadge – a frequent writing partner of Ed Sheeran – has rewritten the song, with a humorous twist.
100% of the profits will be donated to charity, with half of the money going to the Trussell Trust food bank charity and the other half to the Band Aid Trust.
The first version of Do They Know It’s Christmas? raised £8m for relief in Ethiopia, and featured stars including Bono, George Michael, Duran Duran, Phil Collins and Bananarama.
It was famously recorded in a studio in Notting Hill, west London, in just one day.
The song helped inspire the Live Aid concerts in London and Philadelphia on 13 July 1985, and the Sport Aid campaign in 1986, all of which raised millions.
More celebrity collaborators are expected to be revealed in the latest version, with LadBaby aiming to raise as much money as possible to help tackle hunger and poverty.
LadBaby’s campaign to help end food hunger in the UK
The Hoyles, who have amassed millions of followers on social media, are determined to use their platform for good causes. They have already raised more than £1.2 million for the Trussell Trust, for which they are ambassadors.
The pair said they had no intention of releasing a fifth Christmas single but were “not prepared to sit back and do nothing in a year when people are struggling more than ever”.
The Trussell Trust is a non-government organization that supports more than 1,300 food bank centers across the UK.
Speaking about this year’s endeavour, LadBaby said: “Working households, families and disabled people are all struggling a lot. So a few months ago we approached Bob Geldof and Midge Ure and the Band Aid Trust to ask for permission to rework the most iconic Christmas track of all times, do they know it’s Christmas?
“And we were really honored when they said yes.”
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The pair said they chose Martin Lewis to feature on the pitch as he was “the people’s champion”.
Lewis, who has worked with the Trussell Trust in the past, said he was surprised to be asked but “decided to give it a go and do it with gusto.”
He said this has been a “tough year for many” amid the cost of living crisis.
Previous Christmas chart success
LadBaby made history in 2021 by securing the Christmas number one for four consecutive years, overtaking the Spice Girls and the Beatles as the only other acts to have scored a successive hat-trick.
Their previous hits include Sausage Rolls For Everyone featuring Ed Sheeran and Elton John, released in 2021, Don’t Stop Me Eatin’, released in 2020 and 2019’s I Love Sausage Rolls which beat Stormzy, Lewis Capaldi and Dua Lipa’s offerings that year.
LadBaby’s first Christmas number one came in 2018 with We Built This City, an ode to sausage rolls based on Starship’s 1980s glam rock hit.
Food aid will be released on 16 December.