McLaren and BAT collaborate with the artist Anna Maria Aoun

McLaren and BAT collaborate with the artist Anna Maria Aoun

Following Rabab Tantawy’s remarkable 2021 design for the ‘Driven by Change’ programme, Vuse and the McLaren Formula 1 team present their latest artist partnership with illustrative artist Anna Maria Aoun. The artwork puts together an abstract design for the new car design that encapsulates an inspiring message through its free-flowing lines.

Better known as Anna Tangles online, the Lebanese artist has developed a distinctive style that sees the formation of curves merge together to create a sense of calm and focus. Her aesthetic is more of a reminder to push forward through challenges rather than getting “wrapped up” in deliberation. This powerful ethos is what provides the inspiration behind this year’s ‘Driven by Change’ automotive design project.

Leveraging the initiative’s creative purpose in motorsport, Aoun designs immersive linework in vivid shades of electric blue as well as McLaren’s signature fluoro papaya accents that give a dynamic, almost active look to the livery. When the unique McLaren F1 car drives across the track, the artist hopes it will give other emerging talents the opportunity to create without limits and enjoy the sense of liberation that creativity brings.

Group Head of Brand Building at BAT John Beasley comments: “Driven by Change was designed to build legacy and we couldn’t be prouder that our 2021 artist, Rabab, identified Anna to carry on this legacy of creativity and change. Anna embodies the Driven by Change ethos and it’s great to see an original piece of art have time to shine on one of the world’s fastest moving canvases.”

Louise McEwen, Managing Director of McLaren Racing Brand & Marketing, added: “It was brilliant to launch our latest color for the Driven by Change campaign. The reaction from the fans has been incredible and it’s great to see it on track under the strong the lights in Abu Dhabi. It really pops. We’ve also loved having Anna Tangles as part of the McLaren family this weekend, it’s been inspiring to see her artwork come to life on our cars. It’s been great working with her , and we look forward to watching her continue to grow.”

Don’t miss your chance to get up close and personal with the newly unveiled McLaren Formula 1 racing car. Head over to Jumeirah Beach Residence from 24 November to 4 December to see the car and take part in the fully immersive Vuse x McLaren experience. To participate you must be 18 years or older.

Jumeirah Beach Residence
Al Mamsha St, Dubai
United Arab Emirates

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