As families around the world gather this week in preparation for holiday celebrations, seasonal viewing options are likely high on many people’s watch lists. Thanks to new analysis from London-based data and analytics firm Ampere Analysis, families now have even more insight into where to find the best holiday content available for streaming.
According to Ampere’s data, as of October 2022, Prime Video offered audiences the largest share of all Christmas titles available for streaming globally from any streaming service, at 13%. Amazon’s festive content was primarily Children & Family (48%), with Romance accounting for another 27% of titles. However, the streamer clearly favors acquired content, with original series and movies representing just 1% of all Prime Video Christmas titles.
For the fourth consecutive year, Prime Video’s streaming catalog contained more movie and TV titles containing the words “Christmas,” “Santa,” “Reindeer,” or “Snow” than any other subscription video-on-demand (SVOD) service globally, as of October 2022. Titles available on Prime Video include Frank Capra’s classic “It’s a Wonderful Life” and many more.
Ampere’s data also showed that Netflix is the clear leader among streaming services for original Christmas content globally. Of Netflix’s total library of Christmas movies and shows, 69% are originals, making it the best-stocked service with Christmas and holiday content unique to the platform.
Netflix has made efforts to expand its holiday offerings in 2022, producing 25% more Christmas movies and shows than it did in 2021, and it’s seen success so far. Netflix’s Christmas movies “Falling For Christmas” starring Lindsay Lohan and “The Noel Diary” starring Justin Hartley were outstanding among this year’s new streaming holiday movies, receiving 3.2 million and 2.8 million household views, respectively, between November 8 and December 11, according to TV and streaming measurement company Samba TV.
Samba’s research also found that classic Christmas movies, such as those offered on Prime Video, are driving the most demand for holiday streaming content in 2022. The most-watched movie in the pre-Christmas season so far is the ’80s classic “National Lampoon’s Christmas Vacation,” watched by 8.6 million U.S. households.”Home Alone” followed close behind with 8.4 million households and Will Ferrell’s “Elf” captured 7.9 million households.
Related: Holiday Movie Roundup: All the Christmas Movies from Hallmark, Great American Family, Lifetime, Netflix, More
Streaming services have clearly recognized the importance of offering holiday content this time of year. Whether it’s a slew of brand new original series and movies or a library of familiar classics, streamers are determined to prove that Christmas and holiday movies aren’t just the province of Hallmark Channel and Lifetime anymore.