Resale platform Vestiaire Collective to stop selling fast fashion items

Resale platform Vestiaire Collective to stop selling fast fashion items

Second-hand fashion giant Vestiaire Collective has announced that it will ban all fast fashion products from its platform from the upcoming Black Friday on November 22.

The Paris-based company said the move is part of its “mission to drive collective change towards a circular fashion economy” and “reinforces the idea of ​​buying quality over quantity and encourages consumers to invest in craftsmanship at better prices”.

Vestiaire Collective said it has a three-year plan that includes enlisting an external agency to create “a robust set of ‘fast fashion’ criteria including low product quality, working conditions and carbon footprint”. Brands that meet the criteria will be banned from the site.

But Vestiaire Collective told FashionUnited that a first list of banned brands has already been drawn up. They include Shein, Asos, Atmosphère, Boohoo, Burton, Coast, Dorothy Perkins, Fashion Nova, Karen Millen, Miss Selfridge, Missguided, Na-Kd, Nasty Gal, Oasis, Pretty Little Things, Topman, Topshop.

“Fast fashion has no value, and even less in resale,” Vestiaire Collective’s chief impact officer Dounia Wone said in a statement. “We have taken this step because we do not want to be complicit in this industry which has a huge environmental and social impact.”

Wone said the current system “encourages the overproduction and overconsumption of low-quality goods and generates huge amounts of fashion waste”.

It’s an interesting move by Vestiaire Collective, which has grown rapidly in recent years at the forefront of the burgeoning resale market, driven by more environmentally conscious younger consumers.

While fast fashion is undoubtedly harmful to the environment, many advocates of the resale market argue that all fashion should be re-worn rather than thrown away, including fast fashion.

Luxury appeal

The move to ban fast fashion is also likely to better position Vestiaire Collective in the increasingly competitive high-end resale segment, alongside the likes of The RealReal, The Outnet and Mytheresa.

Fast fashion brands are usually sold on lower budget resale platforms such as Depop, Poshmark and Vinted.

Vestiaire Collective said that to avoid creating more waste through the ban, it is “committed to finding and promoting practical solutions for the fast fashion items that its members already own”, including reuse, repair, recycling, recycling and constructive donation strategies.

The company said the latest decision came after a team of employees visited Kantamanto in Ghana, the largest reuse and upcycling economy in the world.

About 15 million garments pass through the Kantamanto market each week, according to Vestiaire Collective, with 40 percent of unpackaged items leaving the market as waste.

“This tour underscored the importance of taking immediate, radical action around fast fashion,” Vestiaire Collective said.

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