Roku Channel becomes Miss Universe Pageant’s exclusive English-language broadcast partner – The Streamable

Roku Channel adds one of the most famous events on the competition circuit to its lineup of exclusive streaming properties. The free ad-supported streaming service announced on Tuesday that it would be the exclusive English-language broadcast partner of the 71st Miss Universe pageant, which is set to take place on January 14, 2023.

The competition had been in a deal with FOX for the past few years, which included Steve Harvey as host, but neither the network nor the TV personality will be involved this year. The Miss Universe Organization’s CEO Amy Emmerich told Variety that the new host will likely be a woman.

“Roku Channel is thrilled to host the 71st Miss Universe Pageant to celebrate the achievements of women around the world and provide a platform for their many passions and causes,” said Roku’s Chief Programming Officer Rob Holmes. “As more and more marquee events move to streaming, we’re excited to bring these exclusive experiences to audiences for free.”

This year is the first time the competition is moving to a streaming-exclusive format. In previous years, the Miss Universe pageant aired on FOX, but the only way to watch it in English in 2023 will be via a free account with the Roku Channel. Telemundo will continue to serve as the competition’s Spanish broadcast partner.

“The Miss Universe organization is constantly looking to the future,” Emmerich said. “For the first time ever, Americans are watching more streaming TV than cable. With this profound shift in the way audiences watch content, we are thrilled to partner with The Roku Channel to bring the Miss Universe pageant to the streaming world and reach previously untapped audiences across across the United States … We are excited to collaborate to find more innovative, new ways to tell the stories of these incredible women.”

The event will welcome nearly 90 women from around the world to New Orleans to compete for the title via categories including interview, evening gown, swimwear and community impact. The 70th Miss Universe Harnaaz Sandhu will be on hand to crown her successor.

The holidays are all about giving, and the Roku Channel has been giving a lot to users over the past month. The service recently added three new music streaming channels from Warner Music, as well as 10 channels dedicated to holiday music, cooking and NHL hockey. Roku Channel also added 11 channels dedicated to content from AMC Networks in November, and a new channel dedicated to episodes of “The Great British Baking Show” to ensure the holiday season is filled with tasty treats for subscribers.

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