Rudy Mawer shares 10 ways to 10x your business

I met Rudy Mawer when he booked a consultation session with me on Intro, an app that lets you get your questions answered by subject matter experts via private video calls.



Mawer Capital

Within minutes I was wondering why he needed to my advice. He has already built several 8-figure brands and actively collaborates with celebrity entrepreneurs including Floyd Mayweather, The Wolf of Wall St and Tai Lopez.

But here’s one thing I’ve learned from chatting with other successful entrepreneurs, they never stop learning. They know that one new technique or idea can lead to extraordinary results. Rudy described it as he always goes to the “who” and hires them for their advice instead of asking the “how” and spending months trying to learn what to do.

And as we chatted, he began sharing some of the strategies he’s used to build a $10 million company—and several multi-million dollar businesses—and now teaches hundreds of others as part of his mastermind group.

Our conversation was long, so I asked him if he would feel comfortable sharing his guidance in an article. He said he likes to go big, so he followed up with 10 ways for you to 10x your business, which I’ll share in full below.

Get ready to take some notes.

Rudy’s advice on how to best use what you will learn

Most business owners will read this list and brush it off as it seems too good to be true. But the secret to getting measurable results from these 10 ways to 10x your business is to accomplish each step, one at a time.

Don’t try to implement everything at once, because then nothing gets done. But if you focus your time and attention on just one at a time and work your way down the list, your business will grow faster and bigger than you could ever imagine. So now, here are 10 ways you can 10x your business.

1. Implement more front-end offerings

To grow your business tenfold, you need more leads. This means that you can either increase the number of people you reach with your current offer, or create new offers that target new segments of the market.

In my experience, after growing hundreds of businesses, most businesses don’t need to spend more, but instead should create new offerings.

Here’s why. Every market, no matter what you sell, consists of several avatars. If I had to bet, I’d say your current offering is only targeting a small segment of your market. So if you create two, three, even four new offers that target other avatars, you’re going to attract more leads. As a result, your business will grow.

Related: How Rudy Mawer Built Two Multimillion-Dollar Businesses By Mastering This One Skill

2. Develop lead generation systems

Lead generation is the lifeblood of your business. If it’s not polished and ineffective, you’ll lose customers. So you need to implement proven lead generation systems in your business that capture and close as many leads as possible.

By leveraging an optimized lead gen funnel, deal setters, a well-trained sales team, and a follow-up system, it will maximize the amount of sales coming into the front end.

3. Employ salespeople and contract makers

Want to hear a secret? I don’t like having to hire sales people. But do you know why I have them? Because they 10x had my business almost immediately. See, having salespeople and deal makers can “seem like a hassle” or can “feel like a lot of work”. But at the end of the day, you need people who are experts at capturing and closing leads. Because when you first start growing, you can’t handle all the leads yourself.

There are too many media and not enough time in the day to talk to every single customer. Then rent it out and watch your business explode.

4. Use multiple channels

To start a business, you should focus on one channel. But to 10x a business? You should use multiple channels or more to market yourself.

If you make more offers, you need to reach more people. So use multiple channels to double, triple and quadruple your reach.

5. Take advantage of referrals and renewals

Referrals are the ultimate source of income that almost no one talks about. And if you can master them, your business is practically unstoppable. Why? Because referrals are free money for your business. They take no marketing or advertising to get them to buy.

Renewals are good because every time someone renews, there is a profit on your backend. Since you’ve already spent all the time, energy and money getting them to buy in the first place, every time they hand in more money, there’s profit in your pocket.

6. Collaborate with the right experts

If you want to take dramatic leaps forward in your business, you can work with the best experts. They have the connections, resources and reach that can single-handedly grow your business for life.

However, there is a caveat. You need to know who the right experts are. Find the most influential people in your niche or a similar niche and give them value in some way. If you can help them achieve their goals, they will help you achieve yours.

7. Go in the red

Everyone wants to break even from day one, right?

Why?

Some of the biggest and most successful businesses on the planet lose money on the front end because they make so much money on the back end. For them, they would like to lose money to acquire customers.

So why shouldn’t you do the same? After all, if you’re delivering huge value – which should allow you to charge huge prices – why not go into the red to get more customers?

Related: How rich people increase their wealth

8. Highlight client success

Testimonials are great, but they don’t do your most successful customers justice.

I want you to run ads, social posts and create case studies that showcase your most successful customers. Because social proof is and always will be one of the most powerful factors that people use to decide whether to do business with you.

9. Daily reporting and optimization

If you want to grow your business tenfold, you need to know where you are and where you are going. There’s no better way to do that than to create a daily reporting system that shows you all your numbers, so you know every day if you’re meeting your goals and on a positive growth path.

Too many companies skimp on this. Don’t be like them. Report your progress on a daily basis and optimize as needed.

10. Visualize your 10x goals

First in mind, then in fact.

If you can’t visualize 10xing your business—and how it’s going to change your life—then you’ll never 10x your business.

You must repeatedly visualize yourself achieving business goals with visceral passion and desire. Then and only then will you achieve these goals.

Next step

Ready for more practical guidance on how to grow your business? Here are a few more ways to learn from Rudy:

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