Summary of sustainability November 2022

As in previous years, November was all about Black Friday and discount campaigns. However, more and more brands and retailers refuse to participate in this glorification of consumption at the expense of the environment. Instead, they’re focusing on long-lasting, sustainable basics, taking back clothes or not selling them at all or just boycotting Black Friday.

November was also the first Made in Bangladesh Week, which made sustainability a central theme alongside security and cooperation. FashionUnited was there to look around and also attended the Sustainable Leadership Award, jointly organized by BGMEA and GIZ for the third time and awarded to 18 sustainable factories in Bangladesh.

The Global Fashion Agenda launched a new film series on sustainability, while a new report shows increased emissions from the fashion industry in 2022. Another found that consumers from countries including the UK, US, Germany and Japan need to reduce their carbon footprint from fashion consumption to align the fashion industry with 1 .5°C temperature target in the Paris Agreement.

As in previous months, the industry is moving more strongly towards greenwashing. Some brands and retailers also showed innovation. Despite a global recession, shoppers care about a product’s environmental credentials. This article explored how Russian oil is linked to Western fashion. Read through an exciting November.

Innovations

The animal rights organization PETA has put out a tempting offer when they launched the “Vegan Wool Challenge”. The competition, endowed with one million US dollars (974.53 million euros), is intended to promote the development of a vegan wool material.

Leather alternatives are on the rise, but despite the eco-friendly claims of fashion brands that use these materials, there is scientific evidence that they can be misleading. The movie SLAY reveals some uncomfortable details that the fashion industry doesn’t talk about when it comes to what the leather options are made of.

Brands and dealers

French resale marketplace Vestiaire Collective will no longer buy, sell or list fixed fashion items on its website from 22 November 2022, and in a first step has announced a list of banned brands including Boohoo, Asos and Topshop. The ban will also allow Vestiaire Collective to better position itself alongside sellers such as The RealReal, The Outnet and Mytheresa in the increasingly competitive upscale resale segment.

Sustainable marketplace Verte Mode has launched with 50 brands, while new brands can find an opportunity on British fashion rental platform Loanhood. Fashion tech startup Sustainable Brand Platform (SBP) has unveiled a new platform that aims to help fashion companies take control of their sustainability data and accelerate their sustainability performance. The sustainable fashion brand Fanfare Label launched a collection made from recycled denim.

Green washing

In the latest greenwashing case against the Swedish fashion company H&M, a lawsuit has been filed in an American federal court in Missouri. The lawsuit accuses H&M of trying to exploit the “green” consumer trend in a “misleading, illegal and misleading way”. It is alleged that the company suggests to customers that the products in the “Conscious Choice” line are an environmentally friendly purchase.

For the fifth year in a row, Remake has published its Fashion Accountability report and continues its work to expose the brands’ transparency problems and unethical supply chains in the industry.

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