The best fashion brands, designers and items of 2022

Moving on from the WFH-ready sweats and slides of 2020 and 2021, the world looked to more colors, patterns and silhouettes in 2022, using fashion as a way to feel a little normal in a turbulent world.

We’re back with the latest edition of our year-end Hypebae Best series, rounding up some of the biggest fashion moments of the year, according to our editors. Miu Miu was undeniably one of the year’s hottest brands thanks to the rise of balletcore and ultra-mini trends, as was Jacquemus with his vibrant Nike collaboration. Surrealism was a central theme in Jonathan Anderson’s collections for Loewe, while Glenn Martens continued to break fashion norms at Diesel and Telfar rolled out successful collaborations with Eastpak and Moose Knuckles.

We also spotlight five exciting up-and-coming names in the fashion space, including Miaou, Beate Karlsson and A. Roege Hove, who saw busy moments on social media, the streets and on the runway. When it comes to It fashion items, our outfits throughout the year wouldn’t be complete without accessories like the viral 1DR bag, Apple’s AirPods Max headphones or the Miu Miu set.

Keep scrolling to see the year’s best fashion brands, designers and IT goods, and stay tuned for more from our Hypebae Best 2022 roundups in footwear, sex and dating, music and movies.

MARKS

Diesel

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Glenn Martens revived Diesel as one of today’s hottest brands ever since he was named creative director in 2020. Throughout his time at the label, the designer has created several viral moments, including the ever-selling 1DR bag as well as a Guinness World Record-breaking inflatable on his spring/summer 2023 show. The brand also made its presentation open to the public in an effort to make fashion more accessible, while also releasing unexpected collaborations with brands such as LELO on sex toys.

Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

2022 was a big year for Simon Porte Jacquemus. Apart from the beautiful, star-studded wedding that took place in Provence, the designer gave birth to a number of fashion moments to remember. He kicked off the year by opening a new 24/24 pop-up in Milan while taking the fashion crowd to Hawaii to showcase his off-calendar “Le Splash” collection. He then announced his rumored Nike collaboration consisting of co-branded apparel and Air Humara sneakers, which debuted on the runway in the Fall/Winter 2022 “Le Papier” presentation. For the first time since its launch, Jacquemus relinquished his CEO role to focus on designing collections, opening the brand’s first store in Paris. The cult-beloved brand capped off a strong year with its SS23 “Le Raphia” runway.

Loewe

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Surreal garments and footwear were a mainstay for Loewe in 2022. Jonathan Anderson created viral pieces for the house, including pinched balloons (endorsed by Emma Corrin, Kendall Jenner and many more) and lip-shaped bustiers on dresses. The brand additionally partnered with On to create performance-focused apparel and sneakers while launching campaigns starring Kaia Gerber, K-pop star HyunA and more. For SS23, Anderson really grew grass on shoes and coats, launching vibrant accessories such as puffy sunglasses. In September, the designer presented everything from pixelated T-shirts to the runway the lily flower dress — pieces seen in several fashion editorials throughout the season.

Miu Miu

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Thanks to its viral low-cut ultra-mini skirts and ballet flats, Miu Miu was the hottest brand of 2022. The label recorded a 49% increase in searches compared to the previous year as reported by Lyst. Aside from the coveted fashion statement pieces, the house showcased much talked about runway collections, including the SS23 edition that featured Emily Ratajkowski, FKA twigs and Bella Hadid on the catwalk. Celebrities such as Euphoria star Sydney Sweeney also wore the brand while Rihanna embraced her baby bump.

Phone father

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

After a successful year in 2021, Telfar continued to roll out new colorways of its signature shopping bags, while diversifying its catalog with new styles such as the Round Circle Bag. While releasing collaborations with Eastpak and Moose Knuckles, the label broke the internet with a huge online rainbow sale and announced it would be opening a new flagship store in New York City.

UPCOMING DESIGNERS

A. Roege Hove

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

A. Roege Hove is a knitting brand based in Copenhagen. Founded and led by Royal Danish Academy alum Amalie Røge Hove, the label is loved for its form-fitting designs with semi-sheer details. Aside from showcasing size-inclusive looks throughout the year, A. Roege Hove was announced as one of the eight finalists for the 2023 International Woolmark Prize.

Beate Karlsson/AVAVAV

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Swedish designer Beate Karlsson marked several highlights this year, including a viral show at Milan Fashion Week where every model fell on the runway. The creative, who created “wearable bums” last year, gained attention for her over-the-top fur boots and “ugly monster shoes”, which she highlighted later this year at a solo exhibition in Stockholm. Björk and Doja Cat were just some of the celebrity fans who wore Karlsson’s creations.

Meow

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Miaou became this year’s It girl brand and gained a lot of traction this year thanks to Maddy’s blue dress Euphoria Season 2 as they continued to roll out corsets and miniskirts beloved by Gen Z. In addition to their cult-loved designs, the brand continued to push for inclusivity by launching a size-inclusive collection in collaboration with Paloma Elsesser. The brand opened a new era with its Paris Fashion Week debut.

Ottolings

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

From straps to motocross jackets, Ottolinger was at the forefront of some of the year’s most vibrant trends in fashion. Embracing the rise of the ‘ugly-chic’ style, designers Christa Bösch and Cosima Gadient showcased chunky outerwear, deconstructed knits and more for their FW22 collection. With futuristic shows, as well as its influencer and celebrity-favorite denim, the brand proved itself as one of today’s most exciting brands with a focus on the digital world (the label showcased its FW22 collection at an Esports arena). For the autumn season, Ottolinger also teamed up with Camper on a footwear collaboration.

Paloma wool

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

After debuting on the runway last year, Barcelona-based Paloma Wool focused on global expansion this year. The cult-beloved fashion brand kicked off a “World Tour” series in Paris to bring its collection to fans worldwide, followed by pop-ups in San Francisco and New York City.

IT FASHION GOODS

Apple AirPods Max headphones

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

This is not your typical fashion accessory like a bag, sunglasses or a belt, but was certainly seen in countless fits this year. Apple’s AirPods Max headphones were on almost every other influencer’s fit photo to the point where people seemed to be less interested in their features and more in the looks they served. Dua Lipa, Bella Hadid and Kylie Jenner were just a few of the celebrities who wore the headphones, accessorized with caps, sunglasses, Y2K-inspired fits and more.

Diesel 1DR Bag

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

The 1DR was one of the most sought-after handbags of 2022. As noted by Lyst, the bag — which exploded thanks to Glenn Martens’ revival of Diesel — shot up 317% in searches after It girls like Megan Thee Stallion and Julia Fox were spotted wearing the accessory . Aside from the statement “D” logo and practical shape, the 1DR has been loved for its $325 to $550 USD price range, making it relatively affordable compared to styles like the Balenciaga Le Cagole. With the ongoing popularity of the style, the 1DR continues to roll out in a variety of iterations, ranging from metallic finishes to embellished and fringed versions.

The exposed thong

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Yes, another Y2K look that served throughout the year 2022 – the visible thong. Throwing it back to Tom Ford’s time at Gucci when he showed off a double G-string on the Spring/Summer 1997 runway, the trend returned with stars like Kim Kardashian wearing Matthew M. Williams’ designs for Givenchy. With low-cut trousers and skirts ruling the roost, the visible thong became the perfect fashion accessory.

The Miu Miu set

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Love it or hate it, the Miu Miu set was one of the many Y2K-inspired looks that dominated 2022. Having first debuted in October 2021 during the Spring/Summer 2022 edition of Paris Fashion Week, the ultra-cropped top and ultra- low cut miniskirts and pants made their way onto our social media feeds thanks to celebrity style moments, campaigns, Halloween costumes and many more. After the SS22 runway, Miuccia Prada followed up with more of the look in her Fall/Winter 2022 presentation, which was later accompanied by a campaign starring Emily Ratajkowski. The low trend, combined with the wave of balletcore, made Miu Miu one of the hottest brands of the year.

Prada Cleo bag

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Best Fashion Brands Designers Merchandise Trends Miu Miu Diesel Jacquemus

Raf Simons brought back the much-loved Cleo bag for his debut Prada collection in 2020, and it’s been one of the Italian house’s bestsellers ever since. Originally released in the 1990s, the bag has hit the runway in a variety of styles, including airbrushed iterations and designs fully adorned with crystals.

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