You need mental strength to start a successful side press

The time has come. You’re thinking about starting the retirement you’ve always wanted. You have thought the idea over and over. It’s a solid idea. You know there is interest in it. You are ready to go.

So what’s holding you back?

If you’re like most people, including many creative people, you’re worried about the one thing you might have overlooked. There is a reason why you continued with that idea of ​​yours.

Don’t let the perfect be the enemy of the good. Think of your first foray into your page pulp adventure as just that: an adventure. What’s the fun in that if you knew exactly what was going to happen next?

That’s not to say you should jump into it on purpose. A little advanced research increases the likelihood of success and profit. And nothing spells FUN better than profit!

Then again, what’s holding you back?

For many there are three things. Do not worry. These are not fixed objects. In fact, if you think about it, these aren’t even close to being bumps in the road, let alone full-fledged obstacles.


Because this is a retirement, not a Fortune 100 company, you have a lot of leeway. That’s your advantage.

So, what are the three things you need that will stop holding you back? The following is the first in a series of three articles that will answer this question.

First of all, you need to get your thoughts in order. It means preparing for success by imagining it. Don’t let negatives overcome a positive mental attitude.

That’s not to say that things will be easy, especially in the beginning. You have to muster up all the courage you have when you first dip your big toe in the side pool.

“I needed courage, money and product, in that order,” says Thyme Sullivan, co-founder and CEO of TOP the Organic Project in Duxbury, Massachusetts. “I was so nervous to tell people about my business early on because I didn’t want to be discouraged and I didn’t want anyone to steal my idea. My advice now: tell everyone and ask for help. It’s a quote from Phil Knight, the founder of Nike
, ‘The cowards never began, and the weak died along the way.’ That sums it up.”

Part of that fashion is the ability to believe in yourself, regardless of your experience level.

“All I needed to get started was a domain name, time and the effort to overlook my own shortcomings,” says Hannah Fisher, founder of HVAC Supreme in Chicago. “I am not a professional writer. I have limited background in my field (but I have access to experts) and am by no means a webmaster. But it helped a lot to tell myself that I could do it.”

Next to courage comes passion and perseverance. One drives you on a specific course while the other keeps you going.

“Passion, along with the ability to take risks and access to capital, is one of the critical components of entrepreneurship,” says Craig Hall, chairman and founder of the HALL Group in Dallas. “Persistence is also key, as starting a new business is extremely difficult and requires a lot of red tape.”

This implies a certain toughness. That’s why many call entrepreneurs “fierce independents.”

“You need the skin of a crocodile,” says Ratna Singh, CEO and founder of CAR.OL, in London, England. “Every day someone can shoot down your idea, but you have to have unwavering faith in your product, your team and yourself to keep going.”

Enthusiasm really makes this possible. If you’re excited about something, you don’t stop. The adrenaline pushes you on, despite any setbacks. That’s why it’s important that you choose a side hustle with your heart as much as your mind.

“I needed something I was passionate about,” says Vincent Zurzolo, COO of and in New York City. “I love art and I love comics. It drove me forward. I absorbed information and went from there.”

This eagerness gives you the persistence to not stop on your first try. Remember, just because you don’t let perfect be the enemy of good doesn’t mean you can’t make good better.

“You need patience and grit,” says Brian Coughlin, founder and CEO of Hear It, LLC in Evanston, Illinois. “I felt like giving up all the time. I had to build four versions of my app before I found a way to make it work as intended, and then Apple
rejected me seven times before I improved the experience to meet their premium quality standards (Android published the first version of Hear It in about 24 hours). I had to keep getting up when another problem or rejection came my way.”

If you’ve set up your mental state this way, you’ve mastered the first requirement for creating a successful side hustle. You have achieved a confident spirit.

“I needed the most motivation,” says Andrew Roderick, CEO of Credit Repair Companies, in Phoenix. “The drive and confidence in myself to make me feel like I could do it.”

Even if you have already gone through an entrepreneurial experience, the fear of the unknown can overwhelm you. Don’t let it.

“I’m on my third company now, and I still need the confidence to know that what we’re doing is going to work even when it seems like nothing is going right,” says Rhett Doolittle, CEO and founder of Business Warrior Corporation in Phoenix .

And in this ever-changing world, self-confidence allows you to go with the flow.

“Funding aside, I needed to have an adaptable spirit,” says Anne Fulton, CEO of Fuel50 in Manhattan Beach, California. “With technology changing the way we live at an unprecedented rate, it would only make sense that it would also change the way people work.”

Sixty years ago, Norman Vincent Peale wrote The power of positive thinking. In it, he referred to several rules you should practice regularly. The first three stand out. “Imagine yourself succeeding.” “Think a positive thought to drown out a negative thought.” “Minimize Obstacles.”

A little positivity goes a long way to creating a fun and profitable side hustle.

Once you have focused the mind, it is now time to address the body.

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